Push notifications are marketing’s most direct channel — and the one with the highest hurdle: normally they require an app your customers must install and keep. With loyal, the loyalty card already sitting in Apple Wallet or Google Wallet is enough. Wallet notifications appear right on the lock screen — sender: your brand, with your icon on your card colour.
Three ways notifications happen
1. Automatically with every transaction. Stamp credited, reward redeemed: the new balance shows on the card straight away.
2. As a broadcast from the portal. A new campaign, changed opening hours, the weekend special: write the notification in the portal and reach every card holder at once. So your guests aren’t overwhelmed, at most one broadcast goes out per day and three per week.
3. Automated via your automations. Every email automation (from the wallet Smart tier, €70 a month) — from birthday greeting to win-back to weather automation — can send a wallet notification in addition to or instead of the email. One checkbox in the configuration is all it takes.
New: notifications to segments
The strongest message is the one that fits the recipient’s exact situation. That’s why wallet notifications can now target segments by stamp count:
- “Almost full!” — to everyone with 7 to 9 of 10 stamps: “Just one more visit to your reward.”
- Reactivation — to everyone still at the start: “Your second stamp is waiting.”
- Reward reminder — to everyone with a full card who hasn’t collected their reward yet.
Simply define the range (minimum and maximum stamp count), write the message — and reach only the guests within that range.
How wallet notifications differ from app notifications and email
- No app needed: The card is already in the wallet, your guests don’t install anything.
- A channel alongside the inbox: The notification arrives via the wallet card, not by email.
- Brand presence included: Your name, your icon, your card colour — every notification builds your brand.
Wallet notifications are part of the wallet module. Read more on the wallet loyalty cards page, and see how they combine with automations on email & weather automations. Everyone who signs up lands in your customer list.